The need for social media monitoring tools usually starts with a simple message in the team group: “Did we see this post?” Someone has tagged the brand. Another person has compared your product with a competitor. A creator has posted a review. A customer complaint is getting replies. A journalist has picked up a social […]

The first sign that you need to track brand mentions online is usually not a full-blown crisis. It is a screenshot. Someone from leadership forwards a post and asks, “Are we tracking this?” A customer complaint is getting replies. Then a creator compares your product with a competitor. Soon after, a journalist picks up the […]

Media monitoring helps businesses track brand mentions, competitors, social signals, news, sentiment, and reports across one connected setup.

PR analytics is shifting from counting mentions to measuring real impact—visibility, sentiment, and influence.

Not all media coverage means the same thing—and now, your dashboard gets it. With Wizikey’s Custom Tags, you can define what every mention represents, analyse performance your way, and unlock deeper PR insights without spreadsheets. It’s smarter, faster, and built for how modern PR teams actually work.

User roles in Wizikey. Understand how Owners, Admins, Agency, and Members shape access across your Wizikey workspace and help PR efforts.

PR teams often compare Meltwater with tools like Wizikey, Cision, Talkwalker, Brandwatch, and Muck Rack.